Innisfree Ecommerce Manager
Employment Type: Full-Time
Innisfree is looking for a candidate that will be responsible for developing and expanding the Innisfree ecommerce site. This role will lead retention marketing through developing and executing promotion strategies and driving sales through owned channels. Responsible for identifying opportunities to lead, develop and execute omnichannel strategy while working alongside a small, but growing cross-functional team. Must be willing to manage various aspects of the online business, including end-to-end site operations, content and marketing calendars, technical development, and 3rd party vendors. Responsibilities: Support technical and creative management of retention marketing. Channels include: Organic search, Email marketing, SMS marketing with potential for additional channels Partner with graphic designer to produce all site assets, copy, emails, SMS and site experiences Site management – optimize sorting, filters, on-site search, create landing pages, upload assets Create and manage online marketing calendar and lifecycle marketing programs Manage In/Out calendar – product setup, site merchandising Manage on-going site optimization with development and systems integration partners to enhance user experience and conversion Lead strategy to drive qualified traffic to innisfree.com through promotions, email, SMS and SEO Develop CRM strategies and execute loyalty initiatives Liaise with local and global teams on digital campaigns, localizing needs for the US market Collaborate with marketing and education teams to develop merchandising strategy Post-campaign reporting and recommendations for improvement in all digital channels Manage freelancers, 3rd party vendors Qualifications: Bachelor’s degree 5-7 years relevant experience in e-commerce, online retail or project management Shopify or similar experience preferred Ability to translate creative and content needs into technical requirements Excellent analytical and project management skills Strong Google Analytics or similar analytics platform experience Bronto email marketing platform experience preferred Working knowledge of HTML / CSS Comfortable working in a lean and fast-paced environment
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