Associate Director (Digital + Social). - Walton

Compensation

: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time

Industry

: Executive Management



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Job Description:. Citizen is currently seeking a Digital Associate Director to work on-site with the growing digital team in our New York office. This is a full-time position and reports to the Vice President, Digital Strategy. Responsibilities:. Leadership. Experience overseeing / managing 2-3 junior team members (intern to AS level). Ability to lead client communication and provide real-time strategic counsel. Serve as the day-to-day lead and ability to juggle numerous clients and accounts. Digital Experience and Expertise:. Social media - Brand page/platform management. Experience providing strategic counsel across social channels. Community management. Copywriting. Creative direction. Measurement & reporting. Influencer Marketing. Experience developing strategic approaches for influencer campaigns. Small to large scale programs (15 - 100+ talent). Oversee program budgets. Influencer marketing experience includes:. Influencer identification. Influencer outreach. Negotiations - payments and contract review. Content review and management. Measurement/analytics. Knowledge and understanding of paid social media landscape. Qualifications:. 5 - 8 years of experience in a digital/social role at an agency or in-house. Expertise in growing and engaging audiences through social media channels such as Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube, etc. Understanding of popular social networks design, functionality, users. Proficiency in G-suite and presentation tools and skills. Skilled in the use of third-party social media management tools to maximize and track performance. Exceptional client facing and communication skills. Very high attention to detail. ---------------------------------------. Responsibilities:. Manage agency and client social media accounts - servicing with administrative budget management, strategic planning, audience development, community management, copywriting and content development/curation, influencer relations, paid boosting, measurement and reporting. Meet and correspond with clients regularly to present social media and creative rationale, status updates, new ideas, and digital/social POV. Develop, execute and manage an integrated community and social media strategy incorporating current, emerging and yet-to-emerge platforms such as Facebook, Instagram, Pinterest, Twitter, Snapchat, Tumblr, and more; Ability to use analytical thinking, social listening and measurement tools to generate actionable insights. Consistently develop social channel growth and engagement/UGC-driving tactics such as sweepstakes, co-branded content, strategic partnerships, and more. Ability to think strategically, conceptualize creatively, track effectively and see campaign concepts through. Copywriting and Content. Write and edit clear, persuasive and original copy for agency and clients across all major social platforms; Manage social editorial calendars. Dream up the big ideas for the creative assets that accompany and complement social copy, working closely with the social content producer to execute, from capture/design to editing to completion, generating engagement-driving social media posts across agency and clients channels. Conduct weekly/monthly content performance assessments and work to iterate creative/design in subsequent content calendars in order to consistently publish top-performing content. Obsess over the details, ensuring agency and client social posts are published in a strategic and timely manner, with the correct @handles, coded short links and visual asset. Influencer Relations. Paid Social Media, Measurement & Reporting. Effectively develop, implement, and optimize paid digital media campaigns on multiple platforms, including Twitter, Pinterest, Facebook, and Instagram. Track owned channel growth and engagement daily in order to speak to organic and paid content performance, paid boosting activity, consumer trends, and other page happenings. Develop monthly client reports that assess the drivers, trends and patterns of channel growth and engagement, web-traffic, purchase intent, and more. Thought-Leadership & Team Building. Build and maintain relationships with social platforms, key vendors, and technology partners; Keep up-to-date with pop culture and trends. Stay engaged with external professional community management and paid networks, regularly benchmarking community usability, industry best practice, and new trends with an eye towards improving and evolving our organic and paid communities. Mentor junior colleagues, formally and informally through account work and training opportunities. Qualifications. 5-8 years of experience managing brand social channels with full copywriting, content creation/curation and editing responsibilities. Expertise in growing and engaging audiences through social media channels such as Facebook, Instagram, Twitter, Pinterest, Snapchat, YouTube, etc. Actively participates in a wide variety of social media activities such as blogging, community development and management, social commenting, etc. Understanding of popular social networks design, functionality, users. Demonstrated ability to produce community management guidelines and paid media plans that reflect an understanding and implementation of the role of owned and paid social media and its effects. Good understanding and ability to execute paid boosting campaigns across Twitter, Pinterest, Facebook and Instagram. Proficiency in PowerPoint and presentation tools and skills. Skilled in the use of third-party social media management tools to maximize and track performance. Exceptional client facing and communication skills. Very high attention to detail. Creative mind with strong verbal, written and presentation skills - be bold, think fresh, weird and fun. Flexible, collaborative and cognizant of the 24/7 nature of community and social media management. Must be enthusiastic and committed to staying on top of leading edge mobile/web design & development trends; Knowledge of social media trends and best practices of digital content creation, distribution and syndication.
Associated topics: ad, analyst, chief marketing officer, cmo, demand generation, marketplace, presale, principle gift, public, university relationship * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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