Digital Marketing Associate (Kidz Bop) - Walton

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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CONCORD IS THE INDEPENDENT, WORLDWIDE LEADER IN THE DEVELOPMENT, ACQUISITION, AND MANAGEMENT OF RECORDED MUSIC, MUSIC PUBLISHING, AND THEATRICAL PERFORMANCE RIGHTS.


With offices in Los Angeles, New York, Nashville, Miami, London, and Berlin, Concord has a diverse and vibrant roster of active recording artists, composers, and songwriters, and a vast and historic catalog of works by some of the most treasured names in music history.


KIDZ BOP is the #1 music brand for kids, featuring todays biggest pop hits sung by kids for kids. The childrens music phenomenon has sold over 18 million albums and generated over 1.3 billion streams since its debut in 2001. The best-selling series has had 24 Top 10 debuts on theBillboard200 chart; only three artists in historyThe Beatles, The Rolling Stones and Barbra Streisandhave had more Top 10 albums.


As the Digital Marketing Associate, you will manage KIDZ BOP digital marketing initiatives across multiple channels with the goal of increasing brand awareness and creating customer value. In this role the Coordinator or Associate (title commiserate with experience) will support VP of ad buying for all campaigns, and work with Marketing Director to lead CRM activities, assist in social media management, craft ad and social copy and maintain KIDZ BOPs online presence.


What youll do:

  • Assist media department in all aspects of campaign creation, launch, management and reporting
  • Maintain and grow KIDZ BOPs direct marketing channels
  • Partner cross-functionally with all internal teams (design, production, social media, sales, streaming, A&R, tour, accounting) to effectively elevate and communicate all brand initiatives (tour, partnerships, music releases, events)
  • Help identify and execute opportunities to further elevate brand
  • Assist with all general KIDZ BOP marketing needs
  • Communicate with outside vendors and partners


Customer Relationship Management:

  • Manage and create KIDZ BOP email newsletters
  • Messenger Marketing


Advertising and Media Buying:

  • Manage digital campaign through ordering media,sending creative and managing the buy
  • Maintain reports and manage digital information
  • Create and maintain post buy positioning reports
  • Assist media department in development of media buying reports by compiling and running private and syndicated data
  • Create, send and retrieve Insertion Orders
  • Issue internal department reports
  • Buy manage campaigns to reach client goals
  • Assist in deck assembly and preparation
  • Submit and track invoices
  • Work with art and production department to ensure campaign assets are created and delivered on time
  • Ad copyrighting as needed


Social Media:

  • Pinterest account strategy + management
  • Assist social media manager in monitoring and managing all accounts (Facebook, YouTube, Instagram, Twitter, TikTok, etc)


Digital Marketing:

  • Manage KIDZBOP.com
  • SEO Management
  • Manage KIDZ BOP Live App
  • Maintain KIDZ BOP voice skills


What youll have:

  • Strong written and verbal communication skills and keen attention to detail
  • Bachelors Degree in Marketing, Advertising, Public Relations, Communications, Integrated Marketing Communications or related Degree. Ideal candidate has 2-3 years marketing or advertising experience.
  • Social media fluency
  • Familiarity with Music, Advertising, Marketing, PR, Pop Culture & Entertainment
  • Proficiency with Outlook, Photoshop, WordPress, Google Docs, Excel

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