Email Marketing Manager - Walton

Employment Type

: Full-Time


: Miscellaneous

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Our client is looking for an Email Marketing Manager to join our growing team. The ideal candidate is well versed in the email space, ready to own email campaigns from top to bottom, can build personalized customer journeys and provide strategic recommendations.

This person must be a strong collaborator and work effectively across departments. They will report directly to the Director of Retention & Loyalty supporting primary goals of improving email engagement rates, retention rate, LTV and LTO.

3-5 years minimum in Email Marketing
Experience working with email service providers (MailChimp, SendGrid etc.)
Build, analyze and report on AB tests
Email HTML code editing and troubleshooting
Knowledge of MySQL and relational db to create segments and custom email lists
Optimize emails to improve ORs and CTRs
Implement win-back and abandoned cart emails
Manage content campaigns to increase revenues per shipment
Great attention to detail
Experience on working with UX and UI
Understanding of customer lifecycle management and churn prevention
Create reports, provide data-driven recommendations Additional Desirable Experience
Knowledge in ESP Migration
Experience with predictive modeling
Subscription business model background preferred

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