Trade Marketing Director - Walton

Employment Type

: Full-Time

Industry

: Miscellaneous



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About Us
Global Spirits is the global leading producer of alcoholic beverages, the biggest international alcohol holding company in Eastern Europe. The company was established in 2008. Today it combines the core spirit production businesses of Ukraine, Russia and the USA and sells over 22 million 9L cases annually. 

Global Spirits includes up-to-date facilities for vodka, liqueur, cognac, brandy, wine, champagne, vermouth, and low-alcohol beverage production:

Khortytsa Distillery (Zaporozhye, Ukraine)
Odessa Cognac Factory (Odessa, Ukraine)
Crimean Wine House (Feodosiya, Ukraine)
Russkiy Sever Distillery (Vologda, Russia)
Rodnik Distillery (Mytyschy, Russia) 

Apart from the production facilities, Global Spirits owns a multi-branch distribution network in USA, Poland, Russia, Kazakhstan, and Ukraine. 
The Holding strategy implies establishment of the vertically integrated company represented in the key markets (Ukraine, Russia, and the USA). It means that Global Spirits’ plans include organizing its own production sector covering vodka, brandy, and wine production, as well as distribution line in these countries.

The Holding products are sold in over 80 countries of the world. The brand portfolio combines such popular brands as Khor, Blagoff, Leaf, Morosha, Oreanda, Odessa, Krol, etc. 
Global Spirits headquarters is located in New York. 

Job Description
Overview
This position is responsible for influencing the activities related to the pricing and discounting of our products. The scope of responsibilities include: developing guardrails and governing policy on pricing and support usage, developing corporate KPIs and scorecards to review performance against these metrics, and elevating the organization’s price aptitude and skillset on pricing fundamentals, profit management and pricing analytics. This role will contribute to thought leadership in revenue management and drive pricing and trade spend effectiveness.
Primary Duties and Responsibilities
Use critical thinking to draw upon professional experiences, market and industry knowledge, data, intuition, and then apply to set the direction and execute against the Revenue Management vision Align and build organizational capabilities (people, processes, systems, and incentives) designed to achieve long-term objectives/strategy to optimize revenue and profitability Design and implement processes and governance to provide transparency to and drive accountability of our pricing practices Actively lead the development and delivery of tools and training to improve capabilities of strategic price planning and measurement of spend effectiveness Analyze external price, promo and trade trends (customer, consumer and competitor) and internal financials (e. g., pricing, trade spend) to make recommendations that will profitably drive growth across price, trade, promotions and assortment Evaluate price structures and tactics to design optimal pricing strategies that lead to consistent, efficient and profitable execution in the markets Influence and drive change management with senior corporate and market leads

Qualifications
Minimum Qualifications
Bachelor’s degree in business or quantitative field 10+ years of experience with an emphasis on commercial experience, pricing, and financial analysis Strong technical and analytic skills with demonstrated ability to aggregate, model, assess, draw and recommend conclusions from multiple commercial and financial data sets, e. g. syndicated data (Nielsen / IRI), sales history, and financial data Demonstrated thorough knowledge of the capabilities of transaction and reporting systems including, but not limited to SAP, Business Warehouse, TM1, or other local systems Demonstrated strategic capability and proven experience in data analysis with solid understanding of financial impact of pricing strategies/tactics Excellent communication and influencing skills – ability to express ideas clearly, concisely and effectively; listens to and responds appropriately to others; presents ideas and recommendations in ways that influence the beliefs and decisions of others and inspires them to action Ability to take a proactive approach in initiating action steps and managing ambiguity Must be a strategic thinker with confidence and speed in execution CPG industry experience (Alcohol Beverage desired); supplier and wholesaler experience a plus Ability to travel overnight, approximately 50%

Preferred Qualifications
Master’s Degree in business related field Ability to work effectively across functions and organizational levels to achieve desired goals Expert knowledge of trade promotion effectiveness and efficiency; strong candidate will have both consumer pricing and trade analytics expertise Experience participating/leading projects supporting sales and marketing initiatives

Job DescriptionOverview
This position is responsible for influencing the activities related to the pricing and discounting of our products. The scope of responsibilities include: developing guardrails and governing policy on pricing and support usage, elevating the organization’s price aptitude and skillset on pricing fundamentals, profit management and pricing analytics. This role will contribute to thought leadership in revenue management and drive pricing and trade spend effectiveness.

Primary Duties and Responsibilities
Use critical thinking to draw upon professional experiences, market and industry knowledge, data, intuition, and then apply to set the direction and execute against the Revenue Management vision
Design and implement processes and governance to provide transparency to and drive accountability of our pricing practices
Actively lead the development and delivery of tools and training to improve capabilities of strategic price planning and measurement of spend effectiveness
Analyze external price, promo and trade trends (customer, consumer and competitor) and internal financials (e. g., pricing, trade spend) to make recommendations that will profitably drive growth across price, trade, promotions and assortment
Evaluate price structures and tactics to design optimal pricing strategies that lead to consistent, efficient and profitable execution in the markets
Influence and drive change management with senior corporate and market leads
Creating a trade marketing strategy and communicating this to the team
Executing the trade marketing plan across the region
Drive brand awareness across various categories and products
Attend and present at trade shows and events on the behalf of the business
Report on data and industry trends relating to trade categories
Create trade marketing plans for individual products and product ranges

Qualifications
Minimum Qualifications
Bachelor’s degree in business or quantitative field
10+ years of experience with an emphasis on trademarketing experience, pricing, and financial analysis
Strong technical and analytic skills with demonstrated ability to aggregate, model, assess, draw and recommend conclusions
Demonstrated strategic capability and proven experience in data analysis with solid understanding of financial impact of pricing strategies/tactics
Excellent communication and influencing skills ability to express ideas clearly, concisely and effectively; listens to and responds appropriately to others; presents ideas and recommendations in ways that influence the beliefs and decisions of others and inspires them to action
Ability to take a proactive approach in initiating action steps and managing ambiguity
Must be a strategic thinker with confidence and speed in execution
CPG industry experience (Alcohol Beverage desired); supplier and wholesaler experience a plus

Preferred Qualifications
Master’s Degree in business related field
Ability to work effectively across functions and organizational levels to achieve desired goals

Expert knowledge of trade promotion effectiveness and efficiency; strong candidate will have both consumer pricing and trade analytics expertise

·        Experience participating/leading projects supporting sales and marketing

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