Social Media Strategist. - Walton

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Summary: OpAD Media is an independent New York-focused media planning and marketing solutions firm looking to add talent to our quickly growing digital media team. The selected candidate will join a highly collaborative, multi-disciplinary team that services across clients. We offer an environment that is challenging and supports individual professional development. Our team members increase depth of experience in key focus areas, while also gaining big picture perspective through daily interaction with strategy and traditional media teams. Responsibilities:. Making a difference in peoples lives with a natural display of leadership and team values, by developing and implementing very smart, very strategic media plans. Build sound social strategy to support overarching media campaign (considering target, audience size, assets, KPIs, consulting available research and historical performance as available). Present plans to Account Director and secure necessary approvals. Implement campaigns across all social media platforms including Facebook, Instagram, Twitter, Snapchat and LinkedIn (campaigns built within respective Ads Manager platforms). Optimize continuously across ads, ad sets, campaigns and platforms to improve performance week over week. Compile reports and provide to Account Director, ensuring all deliverables and deadlines are met. Complete monthly billing, ensuring timeliness and accuracy. Read industry trades and stay updated on social marketing trends (recommending new ad types, tactics, platforms as applicable). Maintain relationships with vendor contacts; leading weekly calls concerning active and upcoming campaigns. Qualifications:. Prior experience in paid social media (2+ years). Exceptional verbal/written communication. Strong mathematical and analytical acumen. Attention to detail. Tools/Software:. o Social: Business Manager (Facebook/Instagram), Ads for Twitter, Snapchat, LinkedIn. o GFK MRI, comScore, DoubleClick, Google Tag Manager, Double Verify, Google Analytics. o Excel (pivot tables, vLOOKUPS). o Basic knowledge in ad copy/creative generation a plus.
Associated topics: art director, chief, editor in chief, executive, film, floor manager, head writer, producer, production, showrunner

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