Vice president - performance marketing
Employment Type: Full-Time
Position : Vice President : Performance MarketingExperience : Minimum 15 yearsLocation : Anywhere in USA We are recruiting an experienced hire to lead a new Performance Marketing function within Persistent, responsible for campaign strategy through execution globally. This individual will partner with Solution Marketing, Inside Sales, Brand Experience and Marketing Operations leaders to drive the end-to end marketing engine in support of the Business strategy and demand generation objectives. A qualified candidate must possess broad and deep skills in digital marketing, marketing automation, campaign design, event execution, marketing analytics and hold a deep appreciation for the CX across all touchpoints. In addition, this individual will lead a global team with on and off shore talent. KPIs for success in this role will largely be focused on quality demand generation (MQL) in the target segments.Your day-to-day : Drive 360 degree campaign design for prioritized business segments, working in lockstep with businessLead all Digital Marketing, including but not limited to SEO, Paid Media, Email and Social MediaManage all event execution (globally)Maximize usage of marketing automationLead transformation/evolution of Marketing Technology Stack in partnership with CIO’s office.Collaborate with Marketing Operations team to drive improve marketing analytics and insightLead talent transformation and training in performance marketing domainCollaborate with Inside / Digital Sales to drive progression and conversion of marketing qualified leadsJob Skills : Domain SkillsDigital Campaign DesignSEO / Paid SearchProgrammatic MediaEmail Marketing Web Development and UXEvent Planning and ExecutionProven CX Mindset Executive LeadershipDemonstrated global people / talent managementProven ability to navigate and collaborate across matrixStrong executive presence and communication “Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.”
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