Director of Marketing


: $135,105.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Location: New York, NY or Washington, D.C. (Crystal City) PGP is looking for a hands on Director of Marketing that loves collaborating in a cross-functional team environment for a growing media nonprofit. The ideal candidate is passionate about creating positive social change and has experience working with public sector clients. If this sounds like you so far, read on You are highly organized, proactive, measured, and a strong believer in evidence-based decision making. We?re looking for a creative thinker, but not someone overly focused on being flashy, or who only speaks in industry jargon. We?re looking for somebody who is more excited about project management software and making sure Measures reflect Tactics reflect Strategies reflect Goals reflect Objectives. If you can be inspiring while you do that, all the better. Especially since you?ll be directly managing a team of approximately 8 individuals who work in our Marketing Department. PGP?s workplace is an upbeat, friendly environment where people work very hard, because the outcome of our work directly impacts communities across the United States. We will be the perfect fit for a Marketing Director who is simultaneously a ?thinker? and ?do?er.? We punch above our weight class with a project and campaign portfolio larger than organizations many times our size. Vaccines, opioids, reproductive health, tobacco control, mental health, nutrition, maternal health, flu, binge drinkingwe deploy considerable expertise and an impressive network of partners to many topics of public health concern. As a member of PGP?s leadership team, your communication and management style will set the tone for a lot of people across the organization. By interacting with many different team members and clients on a daily basis, the kindness, professionalism, and let-me-do-that-for-you mentality you bring to your work really matters. You enjoy interacting with coworkers and clients and believe in making the extra effort so that your team and clients feel comfortable and supported. The ideal candidate will have significant knowledge of integrated marketing strategies as well as campaign management, including experience managing teams. This position is a hands on role; you will execute the marketing strategies you design. Your direct reports will include campaign managers, influencer coordinators, and social media managers. The Director of Marketing reports to the CEO, COO, and VP of Programs. The scope of this position includes everything from business development to market research and campaign planning to client pitches and performance reporting. The job entails activities pertaining, but not limited, to: Project Related: Work collaboratively with PGP?s Research/ Health Communications and Account Management teams to develop behavior change campaign strategies that align with client expectations and are based on research insights; Develop and present creative strategy and client briefs in collaboration with multiple teams that provide both strategic and creative guidance to PGP?s creative teams; Lead the creation of cross-channel marketing communication plans to reach research-informed audience segments. Plans may include, but are not limited to: social media, programmatic media, traditional media, email, websites, search and YouTube; Analyze quantitative and qualitative data to inform the strategic approach to achieve behavior change among priority populations; Collaborate with the Account Management and Leadership teams to develop and deliver client-facing strategy decks and reports; Coordinate with production to develop cutting edge content strategies; Work with PGP?s community outreach team to create greater efficiency in workflow; Manage a team to lead the execution of behavior change campaigns across platforms; Work with digital media consultants and social media staff to compile reports that translate digital metrics into success stories about campaign performance; and Superior project management and budget management abilities. Management Related: Foster a collaborative and supportive work environment that both guides and challenges employees on the marketing team to learn and grow within PGP; Establish clear departmental goals and expectations for PGP?s marketing team and work with other department leads and leadership to ensure alignment with PGPs organizational goals and objectives; Work with the senior leadership team to cultivate an environment of creative expression, open dialogue, self-motivation, and a strong ?get ?er done? ethic; Mentor junior staff by proactively empowering and challenging them. Train staff on marketing best practices and resources. Establish clear performance targets and regularly discuss progress with them; and Serve as a trusted, collaborative partner to Account Management, Creative and Research teams. PGP Marketing & Business Development: Support proposal writing for new work; Support Leadership team internal marketing and branding development. Our Vision To solve the biggest health challenges by making them local, personal, simple to understand, and everyone?s responsibility. Our Mission To revolutionize public health communication, so that business and public sector programs have greater impact, and communities are healthier. TO APPLY: Due to the pace of this search, candidates are strongly encouraged to apply as soon as possible. Applications including a cover letter describing your interest and qualifications, your resume, salary requirements, and where you learned of the position should be sent to: In order to expedite the internal sorting and reviewing process, please type your name (Last, First) and the position title. ?PGP values diverse perspectives and is committed to building an inclusive workplace. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, sexual orientation, gender identity, pregnancy, religion, national origin, citizenship, marital status, veteran status, disability status, or prior arrest history. People from underrepresented groups are strongly encouraged to apply. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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