Senior Manager, Global Marketing and Media

Employment Type

: Full-Time

Industry

: Miscellaneous



SENIOR MANAGER, GLOBAL MARKETING & MEDIA DIRECT REPORT: VP OF GLOBAL COMMUNICATIONS KEY RESPONSIBILITIES MEDIA/ADVERTISING Develop annual and seasonal media strategies for TOM FORD RTW, Eyewear, Timepieces; effectively allocate the global media budget across various channels: digital, print and OOH Develop and maintain relationships with publishers/ad directors and agencies; keep an updated list of contacts Oversee the creation of seasonal creative rotations Liaise with Licensee partners on budgets and invoice payment Liaise directly with wholesale team and North American retailers on all COOP media placements Oversee franchisee media plans Work with Brand Image team to ensure creative is delivered on tiem to all publications EVENTS Collaborate with the VP of Global Communications to develop event strategy for all US + European DOS; work with individual stores to plan impactful events per market Effectively execute all components of events including catering, calligraphy, printed collateral, flowers, rentals, invitations/RSPVs, and activations Liaise with hosts, charity partners and vendors to ensure the events goes smoothly; travel to stores to oversee the event’s execution Assist with runway shows, trunk shows, and press presentations globally for both menswear and womenswear MARKETING/PARTNERSHIPS Create and execute a gifting strategy to target currently, lapsed, and prospective clients Oversee any client-focused events and itineraries surrounding runway shows and private dinners Oversee any brand outreach to clients including copywriting and gifting Manage hotel partnerships BUDGET -      Manage Communications department budget PRESS -      Work closely with the VP of Communications to assist with global press strategy

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